Collaboration

Walmart Connect is continuing to evolve by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.

The partners are giving away free beach-day bundles and will throw an in-person event in August to promote family fun and skin safety.

Doobie has launched recreational cannabis delivery to customers throughout Massachusetts and began Doobie Direct for Cannabis-infused beverage startup Cann.

The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York City.

In a new deal, Uberall clients including Shell and KFC can promote their brand and drive foot traffic to their locations via Alexa.

The Cart Star program offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform.

Burrow is offering returned and open-box items at a discounted rate via FloorFound’s end-to-end circular commerce platform.

Amazon has teamed up with the on-demand delivery service to offer Prime members a free, year-long Grubhub+ membership trial.

The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network.

The agreement will launch with Kroger Precision Marketing feeding its SKU-level store inventory data daily to Omnicom's open operating system.

After successful pilots in select states, GNC RealEats is now delivering its healthy meal options across the U.S.

The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.

About-Face's exclusive deal with Ulta Beauty is the cosmetics brand’s first retail partnership.

Macy’s smaller, “off-mall” format store has partnered with nonprofit Target Evolution to host two-day, pop-up shops for young sellers in Texas.

After facing some online scrutiny for a Juneteenth-themed private-label ice cream flavor, the retailer has partnered with lifestyle brand Afro Showers.

CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns across Albertsons’ retail media network.

Developed in partnership with Market Wagon as an e-commerce marketplace for local farmers and businesses, the service is a digital platform offering a wide range of local products.

For Pride Month, the partners collaborated for the third time on a gender-inclusive capsule collection as well as introduced a TikTok campaign to show LGBTQ youth support.

The retailer has partnered with French luxury fashion brand Balmain to create an exclusive pop-up store experience spotlighting the brand's limited-edition product collaboration with Mattel’s Barbie.

For Sierra Meat and Seafood in Reno, Nev., a new open-atmosphere office space accompanied a new focus on collaboration. And for Penske Truck Leasing, growing demand for fresh foods has meant new priorities for its 13,750 warehouse, logistics and transportation workers.

Is it possible for them to do that in a way that helps them both? Or at least that doesn't leave them getting in each other's way?