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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

Food retailers have regained ground against big tech and major retailers in the battle for consumer goods companies’ shifting ad budgets.

Mars selects inaugural members of Seed of Change Accelerator program.

Meet the two year old Australian company changing digital product promotions and giving food retailers Amazon and Google capabilities.

Walgreens Group Vice President of Retail Brands Helayna Minsk has high expectations for growth and quality.

Fresh research on the new rules of remarketing show brands how to walk fine line between effectiveness and annoyance.

Landmark research looks at the execution gap between shoppers' expectations and retailer' capabilities.

Large retail and CPG companies looking for a speed advantage can leverage artificial intelligence to automate everything from insights to execution, according to IRI President and CEO Andrew Appel.

The data is in and products with sustainable attributes are driving a disproportionate percentage of growth. IRI teamed with NYU’s Stern Center for Sustainable Business to understand why products with sustainability attributes driving superior growth rates.

IRI’s Chief Technology Officer Ash Patel has the retail growth formula figured out: Turn to AI to identify consumer behaviors and small pockets of growth that collectively have a big impact.

The cannabis market is growing fast and creating opportunities for CPG’s who understand the marketplace dynamics. Jessica Lukas with BDS Analytics and IRI’s Carl Edstrom shed light on a category unlike any other.

Retailers and CPG’s shopping for enablers of growth discovered an array of solutions at IRI’s Innovation Showcase. Chief Marketing Officer John McIndoe explained why the Showcase was a hub of activity and the appeal of IRI’s Partner Ecosystem.

Shopper behaviors are changing at an unprecedented rate and increased visibility into online activities is key to omnichannel success. Sam Gagliardi is SVP of E-Commerce at IRI and weighs in on where e-commerce is headed.

Leaders and laggards in the CPG world are separated by common themes, according to IRI’s research with Boston Consulting Group. Krishnakumar (KK) Davey, IRI’s President of Strategic Analytics touched on highlights of the seventh annual report and where to obtain the research.

Nishat Mehta, President of IRI’s Media Center Excellence, explains a lucrative benefit of big data beyond growing sales.

Leading customer data science platform company dunnhumby has some advice for retailers looking to grow alternative revenue streams – create a media business that leverages data.

The evolving role of the retail store is on full display this holiday season as buy online and pick up in-store gains traction and elevates shopper expectations for retailers to live up to in 2019.

For the first time ever - and to the surprise of virtually no one - more U.S. Black Friday Week technology gift shoppers bought or planned to buy gifts online versus in store.

Despite a booming U.S. economy, more than half of U.S. consumers are choosing store brands in an effort to save money.

Consumers plan to spend an average of $554.90 this holiday season, with $207.30 dedicated to gifts, according to a new survey from the International Council of Shopping Centers.

Walmart is narrowing the online price gap with Amazon and is beating Amazon on prices for baby products, according to a new study.

About half of online shoppers plan to purchase grocery items more often in the coming year, according to a new survey.

A majority of shoppers say they would spend more this holiday season if they had a wider variety of payment options.

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