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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

More than half of shoppers choose a store based on its store brand offering.

A $15 billion investment to enable third-party sellers is one way to refute critics.

BJ’s ready to roll in Detroit Food retailing competition heating up in the Detroit area where BJ’s Wholesale Club is slated to make its market entry next month. The $13 billion operator of 217 membership warehouses is scheduled to open its first location in Taylor on Nov.

Food retailers have regained ground against big tech and major retailers in the battle for consumer goods companies’ shifting ad budgets.

Mars selects inaugural members of Seed of Change Accelerator program.

Meet the two year old Australian company changing digital product promotions and giving food retailers Amazon and Google capabilities.

Walgreens Group Vice President of Retail Brands Helayna Minsk has high expectations for growth and quality.

Fresh research on the new rules of remarketing show brands how to walk fine line between effectiveness and annoyance.

Landmark research looks at the execution gap between shoppers' expectations and retailer' capabilities.

Large retail and CPG companies looking for a speed advantage can leverage artificial intelligence to automate everything from insights to execution, according to IRI President and CEO Andrew Appel.

Retailers and CPG’s shopping for enablers of growth discovered an array of solutions at IRI’s Innovation Showcase. Chief Marketing Officer John McIndoe explained why the Showcase was a hub of activity and the appeal of IRI’s Partner Ecosystem.

The data is in and products with sustainable attributes are driving a disproportionate percentage of growth. IRI teamed with NYU’s Stern Center for Sustainable Business to understand why products with sustainability attributes driving superior growth rates.

IRI’s Chief Technology Officer Ash Patel has the retail growth formula figured out: Turn to AI to identify consumer behaviors and small pockets of growth that collectively have a big impact.

The cannabis market is growing fast and creating opportunities for CPG’s who understand the marketplace dynamics. Jessica Lukas with BDS Analytics and IRI’s Carl Edstrom shed light on a category unlike any other.

Shopper behaviors are changing at an unprecedented rate and increased visibility into online activities is key to omnichannel success. Sam Gagliardi is SVP of E-Commerce at IRI and weighs in on where e-commerce is headed.

Leaders and laggards in the CPG world are separated by common themes, according to IRI’s research with Boston Consulting Group. Krishnakumar (KK) Davey, IRI’s President of Strategic Analytics touched on highlights of the seventh annual report and where to obtain the research.

Nishat Mehta, President of IRI’s Media Center Excellence, explains a lucrative benefit of big data beyond growing sales.

Top CPG performers are generating growth by distinguishing themselves in three ways: differentiating their offerings, targeting consumers with greater precision and complementing organic growth with inorganic growth.

The way consumers shop for consumer packaged goods is rapidly changing as online ordering options grow and shoppers embrace home delivery. 

The most successful CPG launches in 2017 were heavily influenced by such evolving consumer trends as small brands and innovative flavors.

As the convergence of offline and online shopping accelerates, it’s clear that for today’s consumers, their preferences for the retailers they shop doesn’t just come from what they buy, but more and more its driven by how they buy it.

Three very specific non-food categories are driving unexpected growth for physical retailers.

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