The convenience store chain now offers a starting wage of $15 per hour for all field employees.
The wage increase comes at a time when retailers are facing a shortage of workers. As states reopen, many retail workers are coming back to work--but a high portion are also quitting the industry. Roughly 650,000 retail workers gave notice they were leaving their jobs in April alone.
To attract employees back, many retailers, such as Rutter’s, are increasing wages and/or offering cash bonuses. Rutter’s has committed to increasing wages $15 million annually since April 2020. That’s a 36% increase, according to CS News.
“At Rutter's, we recognize the difference our people make," said Rutter's Vice President of Human Resources Suzanne Cramer. "We're pleased to increase our wages yet again for our hard-working field employees. These are the front-line workers that continue to keep us at the top of the industry."
Rutter’s operates 79 locations in Pennsylvania, Maryland and West Virginia. The company first raised wages $2 per hour as additional hazard pay for store employees during the start of the COVID-19 pandemic in April 2020. Store managers were given an extra $100 per week. By the end of 2020, Rutter’s made the wage changes permanent, at a cost of $6.5 million annually.
In May, Rutter’s added another $5 million in annual wage increases. Full-time team members will earn at least $30,000 annually, while store managers can earn more than $110,000 annually. Restaurant managers can earn more than $100,000 per year with a bonus. Additionally, Rutter’s offers multiple scholarship opportunities for employees, and their children, to continue their education.