CPG vet joins Catalina

Tom Corley was named Global Chief Retail Officer and President of U.S. Retail at Catalina, a leading provider of shopper intelligence and personalized digital media.

Corley most recently served as a consultant with the firm Simpactful and prior to that had held the role of Chief Operating Officer at Acosta throughout 2016. The bulk of Corley’s career has been spent in the consumer packaged goods industry. Prior to joining Acosta, Corely held key roles at Kraft Foods in positions of increasing responsibility, including the role of Executive Vice President and President of Sales/Foodservice.

In his new role at Catalina, he will lead the firm’s U.S. retail business and provide additional leadership to Catalina’s retail clients in Europe and Japan. He will report to Todd Morris, Catalina’s Global Go-to-Market President.

“Catalina is creating exciting new opportunities for retailers to connect with shoppers to build loyalty and engagement,” Morris said. “Tom is the right person to drive those innovations forward and build even deeper partnerships with our retailers.”

Catalina CEO Andy Heyman said the addition of Corley to the senior leadership team would bring fresh perspective.

“Catalina is focused on expanding our capabilities and value proposition to help retailers efficiently grow and meet the opportunities of a fast-changing marketplace,” Heyman said. “Tom brings a fresh perspective to those efforts and a deep understanding of how to drive win-win relationships between CPG manufacturers and retailers given his extensive experience working with both parts of our network.”

Catalina’s network includes partnerships with retailers operating more than 27,000 stores in the United States and 53,000 globally, reaching more than 528 million shoppers with personalized digital and in-store marketing solutions designed to drive trial, loyalty and sales. The company boasts an advanced shopper analytics capabilities and a team of 150 data scientists who deliver powerful, actionable insights that improve marketing performance and efficiency.

The St. Petersburg, FL-based firm said it is investing in innovations that build on its value specifically for retailers and their shoppers, such as an in-store media hub that delivers unique CPG content and individualized value to shoppers, as well as digital promotion and media solutions that reach and engage shoppers wherever they are in their path to purchase.

“Catalina has an unparalleled opportunity to be a catalyst for retailers as they work to more effectively engage shoppers, including the 97% of households that shop at brick and mortar stores every week,” Corley said.