CPG vet joins top footwear chain

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CPG vet joins top footwear chain

By Louisa Hallett - 08/24/2018
Shoe Carnival named a former SC Johnson Company and Kimberly-Clark executive to a newly created strategy and marketing role.

Shoe Carnival hires an SC Johnson Company and Kimberly-Clark executive in hopes of revamping its marketing and business strategy.

The company announced the appointment of brand and marketing veteran, Mark Worden, to the newly created role of Executive Vice President, Chief Strategy and Marketing Officer, effective Sept. 10.

“We are excited to welcome Mark to the Shoe Carnival team with his incredible depth of experience as a brand builder and marketing executive,” commented Cliff Sifford, Shoe Carnival’s President and Chief Executive Officer. “We believe Mark’s leadership and deep insight into marketing and brand-building will help us as we continue on our road to improve, innovate and enhance customer engagement and experience. We are convinced that Mark’s contributions will serve to propel Shoe Carnival to the next level of performance and growth.”

Worden will join Shoe Carnival with over 23 years of brand management, marketing and general and executive management experience leading international consumer packaged goods brands at the SC Johnson Company and Kimberly-Clark Corporation. Prior to joining Shoe Carnival, he led the Northern European region for SC Johnson and was responsible for revenue and share growth objectives across six countries.

The news comes soon after the company announced that it will be releasing its second-quarter report on Aug. 28 at 4:30 p.m. eastern time.

As of August 23, 2018, the company operates 402 stores in 35 states and Puerto Rico.

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