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04/11/2022

Craig Lowe Named Head of New Enterprise Membership and Subscription Initiatives

EnsembleIQ, parent company of Retail Leader, has tapped Craig Lowe as Senior Vice President, Membership and Subscriptions. In this newly created role, Lowe will be responsible for the overall strategy and delivery of these offerings.

“Today we have two high-value membership products – Path to Purchase Institute and Restaurant Technology Network," Jennifer Litterick, CEO of EnsembleIQ, said in a press release. "By bringing Craig into EnsembleIQ, our goal is to create new, innovative membership and subscription experiences that leverage our actionable intelligence and connections across key retail channels. Craig will provide strategic leadership to ensure that we are tailoring our solutions to fulfill the needs of our business decision maker audiences and new constituencies seeking to grow their businesses." 

Lowe brings vast international membership and subscription expertise from across both the business to business information services marketplace and consumer media. He created paid subscriptions and membership programs, transformed a conferences business, and led controlled circulation and news trade sales and marketing initiatives.

He was most recently Vice President, Global Audience Marketing at Dow Jones, where he was responsible for delivering audiences for the Wall Street Journal’s global events business, and developing membership growth strategies for all WSJ Professional membership propositions. Earlier in his career, Craig was with BMI Research, Espicom Business Intelligence, Saga Publishing Ltd, Euromoney Institutional Investor Plc and Centaur Media Plc.

EnsembleIQ is a North American business intelligence company with unique market expertise across grocery, drug, convenience, retail technology and consumer goods channels. For more information on EnsembleIQ, visit ensembleiq.com.