The pop-up aims to give customers the experience of the Cupshe lifestyle in person. The opening featured Cupshe’s bestsellers and new arrivals at the pool-party themed pop-up.
Known for its affordable swimwear, Cupshe launched the pop-up shop with a VIP party featuring celebrities such as JoJo Fletcher, Jamie Chung, Cassie Randolph, Michelle Randolph, Brandi Cyrus, Heather Martin, Tabria Majors and more. The “Instragrammable” venue also offered guests treats from Shake Shack, Healthy Hippo Candies and California Donuts, as well as DJ Brandi Cyrus for the VIP night.
Cupshe’s pop-up shop taps into a popular method for brands to create awareness with consumers and promote new launches and partnerships. Retailers and brands have been using pop ups for various reasons, with many taking advantage of the medium to experiment with store designs, formats or new services.
Cupshe’s pop-up interactive experience offers trendy, fashionable and timeless options for spring and summer, the company noted. Cupshe’s pop-up is a limited run and open to the public from March 31- April 3 and April 7-10.