Data and analytics lead Kum & Go shoppers to healthier food choices
What this means: To keep up with the ever-changing demands of consumers, retailers are investing heavily in store format changes post-pandemic. Because layout and assortment changes are beneficial across fleet, it’s critical to understand how the changes will come to life in different markets and regions, which may impact how consumers move through their shopping journey. Testing design and flow strategies before rolling them out is important to help retailers get things right in today’s chaotic retail environment.
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