The outdoor and sports retailer has created several new store concepts as it expands its footprint and entices consumers with experiential attractions within its retail locations.
The new, outdoors-focused specialty concept aims to inspire people to get outdoors to America’s public lands. The store will carry a premium assortment of outdoor and lifestyle apparel, footwear and equipment brands within its 50,000-sq.-ft. space. The store will also feature a 30-foot rock wall, an in-store gear repair and rental department, plus specialized shops focused on various outdoor activities, including biking, camping, fishing, paddling, skiing, climbing, running and hiking.
The concept also aims to support the local outdoor community through conservation as well as access and equity-based initiatives. A small portion––1%––of all Public Lands sales will go back into local and national conservation efforts.
The retailer also announced it is expanding another concept with a new location for its Going, Going, Gone! discount store brand. The new location in Royal Palm Beach, Florida, will feature deals on footwear and apparel from brands typically available at Dick’s. Discounts up to 70% off will be available at the location year-round.