Dick’s Sporting Goods Reshapes its Holiday Retail

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Dick’s Sporting Goods Reshapes its Holiday Retail

By Thad Rueter - 11/12/2020
Dick’s Sporting Goods Reshapes its Holiday Retail
The use of enhanced technology will help Dick's Sporting Goods' customers enjoy an efficient shopping experience.

Dick's Sporting Goods is stretching out Black Friday in this year of the pandemic — and taking other steps to capture consumers’ holiday spending while keeping everyone safe.

The retailer said it would offer its Black Friday deals over a 10-day period, rather than concentrated on a single day. Dick’s has also hired more employees to fulfill Ship From Store and one-hour Curbside Contactless Pickup orders, giving customers many ways to check things off their holiday shopping list.

In addition to the high standard of in-store sanitation that Dick’s rolled out this past March, the use of enhanced technology will help customers enjoy an efficient shopping experience -- including mobile checkout and return stations, as well as the recently introduced Dick’s Shop/Click/Pay app in select stores. The company has also revealed detailed plans to manage lines at its more than 800 stores nationwide.

"We recognize the holiday shopping season is starting much earlier and will be a different experience this year for our customers," said Lauren Hobart, president of Coraopolis, Pennsylvania-based Dick’s Sporting Goods. "For the first time, we are extending our deals and making it easier than ever for our customers to get the best gifts for everyone on their list with flexible pickup and fast shipping to help them alleviate unwanted stress and large crowds. We've doubled down on technology solutions to ensure customers get what they need quickly, safely and hassle-free."

Shoppers who want to get a jump start on their holiday shopping can take advantage of Dick's first-ever 10 Days of Black Friday deals starting Wednesday, Nov. 18. Deals will be valid online and in-store through 11:59 p.m. Saturday, Nov. 28.