Digital Transformation Glossary: D

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Digital Transformation Glossary: D

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DATA ANALYTICS

Qualitative and quantitative techniques and processes used to enhance productivity and business gain.

DATA ARCHITECTURE

Models, policies, rules or standards that govern which data is collected and how it is stored, arranged, integrated and put to use in data systems and in organizations.

DEEP LEARNING

Machine learning method that uses layers of connected nodes to interpret complex patterns and acquire skills, and can  learn  from mistakes.

DIGITAL TRANSFORMATION GLOSSARY NAVIGATION

DELIVERY DRONE

Unmanned aerial vehicle (UAV) used to transport packages, food or other goods.

DEMAND FORECASTING

Field of predictive analytics that tries to understand and predict customer demand to optimize supply decisions by corporate supply chain and business management.

DIGITAL ASSET MANAGEMENT (DAM)

Systems to manage visual assets (photo and video) that are used to market and sell products. Also called product information management (PIM).

DIGITAL COUPON

Discount, offer or promotion provided to customers by an online store.

DIGITAL CUSTOMER ENGAGEMENT

Any use of social media by a corporate organization to promote customer participation.


 


DIGITAL ECOSYSTEM

Distributed, adaptive, open socio-technical system with properties of self-organization, scalability and sustainability inspired by natural ecosystems.

DIGITAL SHELF EDGE        

Platform that enables, among other things, pricing and promotional updates at the edge of a physical shelf.

DIGITAL SIGNAGE

Software that uses signs and screens in retail stores to showcase videos, digital ads, traditional store signage and messages for customers.

DIGITAL STORE

Software-based platform with digital back-end operation that provides visibility of inventory across various channels.

DIGITAL TRACEABILITY

Creation of a common digital language for supply chain traceability to allow sharing of accurate and real-time information about a product s origin, allergens, ingredients, industry and sustainability credentials, and potentially its location.

DIGITAL TRANSFORMATION

Evolution of the retail experience through integration of a wide range of technologies, including, but not limited to, interactive signage, camera/bar code smartphone app-based ordering for out-of-stock or bulk items, personalized in-store messaging, smart fitting rooms, RFID deployed at item level, biometric payment authentication, and RFID-based whole-trolley/basket checkout.

DIGITAL WALLET

Software-based system for making e-commerce transactions.

DIGITAL WORKFORCE       

Variety of robotic and automated solutions for driving productivity efficiencies in the workplace.

DIPSE (DIGITAL, INTERACTIVE, PREDICTIVE, SENSORY, EDGE)

Integrated technology concept of continuous efforts to strengthen the existing range of technologies by introducing advanced digital, interactive, predictive, sensory and edge technologies, allowing retailers to reduce operational pitfalls including inventory out-of-stock, forecasting accuracy, lack of customer-friendly pricing, high labor costs to sales, and promotional updates.

DIRECT DIGITAL MARKETING

Provides relevant marketing communications addressed to a specific individual using an email address, mobile phone number, or web browser cookie.

DISTRIBUTED ORDER MANAGEMENT (DOM)

System that intelligently divides orders across various systems and processes utilized by the multiple parties involved in replenishing an order. It provides a unified view of inventory to intelligently source the line item components of that order, to meet current and future customer demand while optimizing inventory, logistics and asset utilization.

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