Digital Transformation Glossary: D

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Digital Transformation Glossary: D

DATA ANALYTICS

Qualitative and quantitative techniques and processes used to enhance productivity and business gain.

DATA ARCHITECTURE

Models, policies, rules or standards that govern which data is collected and how it is stored, arranged, integrated and put to use in data systems and in organizations.

DEEP LEARNING

Machine learning method that uses layers of connected nodes to interpret complex patterns and acquire skills, and can  learn  from mistakes.

DELIVERY DRONE

Unmanned aerial vehicle (UAV) used to transport packages, food or other goods.

DEMAND FORECASTING

Field of predictive analytics that tries to understand and predict customer demand to optimize supply decisions by corporate supply chain and business management.

DIGITAL ASSET MANAGEMENT (DAM)

Systems to manage visual assets (photo and video) that are used to market and sell products. Also called product information management (PIM).

DIGITAL COUPON

Discount, offer or promotion provided to customers by an online store.

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