Digital Transformation Glossary: O
DOWNLOAD THE FULL GLOSSARY
Offline touch point
Information about a company that is encountered by a customer while interacting with an offline customer contact point, such as a sign or a radio commercial.
Omnichannel retail identity management
Solution that helps retailers build personalized shopping experiences across various channels to enhance revenue stream and brand loyalty.
DIGITAL TRANSFORMATION GLOSSARY NAVIGATION
Establishing a presence on several channels and platforms (i.e., brick-and-mortar, mobile, online, catalog) and enabling customers to transact, interact and engage across these channels simultaneously or even interchangeably.
One-click checkout (one-click buying)
Technique of allowing a customer to make online purchases with a single click, without having to use shopping cart software.
Type of e-commerce site where multiple third parties provide product or service information while transactions are processed by the marketplace operator.
Online order management system (OMS)
Web platform-based electronic order system that executes online orders efficiently and cost-effectively.
Online touch point
Information about a company that is encountered by a customer on the internet, such as website banner advertisements or search engine results.
Software and technology located within the physical confines of an enterprise often in the company s data center rather than running remotely on hosted servers or in the cloud.