Digital Transformation Glossary: O
Information about a company that is encountered by a customer while interacting with an offline customer contact point, such as a sign or a radio commercial.Omnichannel retail identity management
Solution that helps retailers build personalized shopping experiences across various channels to enhance revenue stream and brand loyalty.Omnichannel retailing
Establishing a presence on several channels and platforms (i.e., brick-and-mortar, mobile, online, catalog) and enabling customers to transact, interact and engage across these channels simultaneously or even interchangeably.One-click checkout (one-click buying)
Technique of allowing a customer to make online purchases with a single click, without having to use shopping cart software.Online marketplace
Type of e-commerce site where multiple third parties provide product or service information while transactions are processed by the marketplace operator.Online order management system (OMS)
Web platform-based electronic order system that executes online orders efficiently and cost-effectively.