Digital Transformation Glossary: U - V
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Unified commerce platform
Single platform with advanced middleware that simplifies the technology needed to sell across multiple channels.
Unified retail
Business design that leverages a harmonious integration of retail processes/systems to provide full transparency of consumers on the back end and seamless customer experiences on the front end.
Unmanned aerial vehicle (UAV)
Aircraft without a human pilot aboard, also known as a drone.
DIGITAL TRANSFORMATION GLOSSARY NAVIGATION
User experience (UX)
A person's entire experience using a particular product, system or service, including practical, experiential, meaningful and valuable aspects of human computer interaction and product ownership.
User interface (UI)
Means by which a user and a computer system interact, in particular the use of input devices and software.
Video analytics system
Computer vision-based system for tracking a customer s in-store locations and estimating relative age and gender, helpful for collecting demographic data about customer patterns.
Virtual assistant/ Voice-controlled AI
Interactive tool that can interact with consumers to answer their questions.
Virtual dressing room
In-store changing room that allows customers to try on clothes virtually and check fit, size and style virtually.
Virtual omnichannel inventory management
Tool that provides virtual inventory from a large pool of distributors and manufacturers so retailers can easily fulfill customer orders.
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The digital transformation of retail is generating a wealth of new terminology as retailers take advantage of technology to pursue new business models, streamline operations, and create personalized e
Virtual reality (VR)
Computer-generated simulation of 3D images that can be used by retailers for virtual tours, interactive product displays, fitting rooms, customized shopping experiences, and 360 videos for customers.
Virtual world
Computer-simulated 3D environment that a consumer uses to select stores to visit or from which to make purchases.
Visible light communications (VLC)
High precision communication that uses LED lighting to act as a beacon in locating a shopper or a product.
Visual merchandising
Practice of creating visually appealing displays, in-store experiences and designs that drive traffic and maximize sales.
Visual recognition
Ability of software to identify objects, places, people, writing and actions in images.
Voice commerce (v-Commerce)
User interaction with a commercial website that incorporates voice recognition technology.
Voice search
Speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field.
Voice-activated assistant
Digital assistant that uses voice recognition, natural language processing and speech synthesis to provide aid to users through phones and voice recognition applications.
