Dollar General's merry Christmas plan

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Dollar General's merry Christmas plan

By Gina Acosta - 11/06/2017

Dollar General is offering shoppers a slew of holiday enticements this season, including online-only deals and new digital coupons.

“Our strategy this season remains consistent with our ongoing commitment to provide our customers with value and convenience with another exceptional year of holiday merchandise,” said Jason Reiser, Dollar General’s executive vice president and chief merchandising officer. “During the next few weeks of holiday preparations and excitement, Dollar General looks forward to welcoming customers to our stores to help them celebrate.”

As part of the company’s commitment to making holiday shopping convenient this season, stores are scheduled to be open from 7 a.m. to 10 p.m. on Thanksgiving Day, during normal business hours on Black Friday, from 7 a.m. to 11 p.m. on December 22 and 23 and from 7 a.m. to 10 p.m. on Christmas Eve. Dollar General stores will be closed on Christmas Day.

Customers can take advantage of up to approximately $200 in additional holiday savings this year with digital offers and coupons. New subscribers to Dollar General’s Digital Coupon platform can receive $1 off their first $1 or more in-store purchase.

Dollar General lately has been putting a bigger emphasis on technology. Becoming more digitally savvy should help Dollar General attract millennial shoppers, whom CEO Todd Vasos says are playing a bigger role in its sales.

“We continue to focus on enhancing our digital presence and meeting our customers when and how they decide to engage with us,” Dollar General CEO Todd Vasos said at the time. 

Customers can also take advantage of exclusive online-only sales, free shipping offers and more, all from the comfort of home or while on the go.

The holiday savings at Dollar General start to gear up with four days of deals from Nov. 19 through Nov. 22 with buy-one-get-one-free offers, preparations for a Thanksgiving meal, electronics, holiday gift options and more. 

Dollar General currently operates more than 14,000 stores in 44 states and was the cover story in the May/June edition of Retail Leader.

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