Drizly drinks to growth with exec hires

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Drizly drinks to growth with exec hires

By Mike Troy - 01/19/2018
Drizly's alcohol delivery service now partners with retailers in 70 U.S. and Canadian cities to provide online ordering and home delivery capabilities.

Three top executives have joined Drizly to help the leading online alcohol delivery platform pursue its next phase of growth.

Already the nation’s largest alcohol e-commerce platform, Drizly hired veteran executives with experience at Apple, Procter & Gamble, Time Inc. and Arnold Worldwide to enhance senior leadership capabilities in areas such as technology, consumer products, publishing and marketing.

The company’s new Chief Marketing Officer Scott Braun brings over 20 years of experience in consumer marketing. He most recently served as CMO at Auto Europe Group, but he previously held roles as Global Marketing Director for Proctor & Gamble owned Gillette and Vice President of Marketing at Vistaprint.

Drizly also name Joe Grabmeier as CFO. He most recently served as CFO at digital marketing platform Adelphic, now a Time Inc. subsidiary. He previously headed Finance for the mobile advertising business at Apple, Inc., and served as CFO at mobile advertising platform Quattro Wireless and global advertising agency Arnold Worldwide. Grabmeier gives Drizly expertise in developing and implementing complex business plans, building corporate infrastructure and raising capital, all of which are useful skills should the company pursue a public stock offering.

In another key move, Drizly named Gabriela McManus to the newly created role of Head of People Operations. Her role is to build a best in class team and establish Drizly as the best place to work in its hometown of Boston. She previously worked with more than 100 Boston-based companies as Executive Director at Intelligent.ly, a leadership development company dedicated to helping startups invest in the next generation of leaders. Prior to Intelligent.ly, she was part of the inaugural People team at Infusionsoft, where she led the charge on talent development as the organization grew from 180 to over 600 employees.

"Scott, Joe and Gabriela bring precisely the experience and discipline that will set the stage for sustained growth and operational excellence at Drizly," said Nick Rellas, CEO and co-founder of Drizly. "At the same time, they bring a big, healthy dose of energy and fresh perspective that help fast-moving technology companies like Drizly thrive."

The appointments come on the heels of what Drizly said was a record-setting 2017 for the company, which saw it expand its service to 70 cities across the U.S. and Canada.