The E in ECRM now stands for Europe

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The E in ECRM now stands for Europe

By Mike Troy - 01/08/2018
Liz Lantz was named Vice President of International for ECRM's newly created European unit based in The Netherlands.

Efficient Collaborative Retail Marketing (ECRM) has extended its capabilities to Europe, established a new headquarters in The Netherlands and named a top executive to lead the effort.

ECRM is well known among U.S. retailers and suppliers for category specific events it hosts called Efficient Program Planning Sessions (EPPS). And last fall ECRM acquired the RangeMe digital product discovery platform. Now the leading global business process improvement company wants to expand its capabilities to assist European retailers and distributors in discovering new and emerging global brands in food, health and beauty care, and general merchandise. ECRM established a headquarters in Utrecht, Netherlands, that will be led by ECRM Vice President of International Liz Lantz.

“Innovation and creativity are increasingly being developed by emerging and mid-level suppliers that don’t readily have easy access to European retailers and distributors outside of their own countries,” Lantz said. “ECRM’s European sessions provide these suppliers with greater access to these buyers, and in turn, enable the buyers to find new and unique products that will help differentiate their businesses.”

ECRM has been hosting several EPPS sessions in Europe for the past several years, but to elevate its European efforts the company has engaged Michael Wheeldon, an international business consultant. He will help create the new division and develop the ECRM Europe team of sales managers and account managers, each of whom speaks several languages and is familiar with the European retail markets.

Members of ECRM’s European team currently include Linda Bijsterbosch, International Retail Director, Mihaela Savu, Retail Development Manager and International Sales Managers Una Bolger and Julio Sismanoglu.