Ex-Cabela's, Walmart exec joins Duluth Trading board

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Ex-Cabela's, Walmart exec joins Duluth Trading board

By Gina Acosta - 07/02/2018
Duluth Trading is a rapidly growing lifestyle brand based in Belleville, Wis. 

The former president of Cabelas has joined the board of one of the earliest and most successful clicks to bricks retailers.

Supplement with details on company’s expansion plans or other recent/noteworthy developments.

Duluth Holdings Inc. announced the appointment of Scott K. Williams as an independent director of the company, effective as of June 29. Williams has over 25 years of retail experience and most recently served as President of Cabela’s, Inc.

“We are very pleased to have Scott join our board and look forward to benefitting from his many years of leadership in the retail sector,” said Steve Schlecht, Executive Chairman of the Board and Founder of Duluth Holdings.  “Drawing on his considerable experience across both online and in-store retailing, Scott will contribute valuable insight on omnichannel strategies, brand marketing and operational excellence that he has gained while working at leading retailers like Cabela’s, Wal-Mart and OfficeMax.  Our board and management team feel very fortunate to have such exceptional talent join us as we continue to execute our strategy for growth and value creation.”              

Williams, age 54, served as President of Cabela’s, Inc. from February 2016 until the time it was acquired by Bass Pro Shops in October 2017.  Prior to that he held the positions of Chief Commercial Officer from August 2015 to February 2016 and Chief Marketing and E-Commerce Officer at Cabela’s from October 2011 to August 2015. Previously, he was President of Fanatics, Inc., a pure-play growth company in licensed apparel.

He had also served as Corporate Vice President for Wal-Mart Stores, Inc. with responsibility as General Manager of the Samsclub.com business unit, as well as overseeing digital marketing and call center operations.  

Prior to working at Wal-Mart, he was Senior Vice President of the Marketing and Direct Business segment of OfficeMax, Inc.  He has also served as a non-executive director for Mood Media Corporation, an in-store media solutions provider that was formerly traded on the Toronto Stock Exchange, from March 2016 to April 2017.

Duluth Trading is a rapidly growing lifestyle brand based in Belleville, Wis. Retail Leader recently profiled its CEO, Stephanie Pugliese, in its Summer 2018 issue.

Since filing its IPO in late 2015, Duluth has been growing its store portfolio; the company recently opened its 38th store in Columbus, Ohio. 

It is currently building a new headquarters in Mount Horeb, Wis.

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