Food Processors Offering Meal Kits
Tyson Foods, Conagra Brands, Campbell Soup, Hershey and the Quaker Foods unit of PepsiCo have all started offering meal kits made partially or wholly out of their own ingredients. Tyson started selling kits through AmazonFresh in September that let consumers make its chicken or beef into roasts, stews and tacos. Campbell is distributing, through Peapod, kits to make its cream of chicken soup and Swanson vegetable broth into meals like chicken potpie.
Hershey and Quaker are both partnering with Chef’d, one of the major established home meal kit services. Hershey offers chocolate chips, flour, flavorings and other ingredients for Chef’d customers to make cookies. Quaker and Chef’d started offering gourmet oatmeal kits Dec. 6 that include Blueberry Honey, Strawberry Blueberry Maple Syrup, and Dried Cherry Banana Pecan & Brown Sugar.
The food manufacturers are betting that the ingredients they can provide will give them a natural advantage in what is still a small and fragmented market. Only about 3 percent of U.S. consumers have tried a meal kit, according to a May survey by NPD Group, and there are more than 150 companies in the market.