Food retailers are seeing green for MDA
There are a lot of ways retailers make a difference in the lives of their customers. That will be evident this month and next when leading retailers participate in a major Muscular Dystrophy Association (MDA) fundraiser leading up to St. Patrick’s Day.
Albertsons, Price Chopper, Fareway Stores, Shaw's Supermarket and Star Market are among the companies participating in the 38th annual Muscular Dystrophy Association Shamrocks campaign.
In February and March, participating retailers invite customers to purchase an MDA Shamrock pinup for $1, $5 or a larger contribution of their choosing at checkout. All MDA Shamrocks purchased by customers are displayed in each location, showing support for over 250,000 patients in the U.S. living with neuromuscular diseases. All funds from MDA Shamrocks benefit the MDA research and care programs to fund over 150 MDA Care Centers at top medical institutions throughout the nation. Funds raised also support more than 3,000 children ages eight to 17 attend over 50 MDA Summer Camps nationwide at no cost to families.
"This is an unprecedented time of breakthroughs in neuromuscular disease research. Over the past five years, nine new treatments have been approved by the FDA and are available to help our community live longer and grow stronger," said Lynn O'Connor Vos, President and CEO of MDA. "We are extremely grateful for the generosity of our retail partners and their loyal customers who go the extra mile for families in their communities to bring this all-important campaign to life," she continued. "Every MDA Shamrock that is purchased leads us one step closer to finding a cure for neuromuscular diseases."
More than $8 million is expected to be raised this year.