Fresh Thyme ready to conquer East Coast

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Fresh Thyme ready to conquer East Coast

By Gina Acosta - 12/20/2017

Midwest-based Fresh Thyme Farmers Market is looking to open 10 new stores in 2018, including its first on the East Coast in Pennsylvania.

Fresh Thyme currently operates 66 stores throughout the Midwest. The chain has seen rapid expansion since it opened its first store in 2014. Last year the company opened 20 new stores. The company now operates in nine states including Wisconsin, Minnesota, Michigan, Missouri, Nebraska, Indiana, Illinois, Iowa and Ohio.

Fresh Thyme will join a competitive market grocery in Pennsylvania, where retailers such as Wegmans, Aldi, Trader Joe's, and many others already operate. Lidl has indicated that it also intends to open stores in Pennsylvania.

“From acquisitions and mergers to shifting consumer habits, 2017 was marked by significant changes, and the grocery and food retail industries continue to be ever-evolving,” said Chris Sherrell, CEO of Fresh Thyme Farmers Market. “We enjoy the challenge this brings and work hard to continuously improve our shopping experience. As a three-years-young company, we’re extremely proud of our 5,000 employees and the communities we serve throughout the Midwest. Over the past year, we’ve made significant hires at the executive level, further developed our private label offerings, and continued to support the organizations that matter most to our communities. We’re excited for 2018 and all that is in store.” 

In May 2017, Fresh Thyme Farmers Market launched a new in-store magazine, Crave. As a free magazine, Crave features recipes from Fresh Thyme’s in-house dietitians, product spotlights, and tips and insights for a healthier lifestyle. The magazine is published bi-monthly, and reinforces the brand’s commitment to its values and making healthy living attainable for all.

Since introducing a private label range in 2015, Fresh Thyme Farmers Market has introduced more than 1,000 skus (up from 400 in 2016). Fresh Thyme continues to unveil new products each season and upcoming releases include a line of Greek yogurt, kombucha, soups, mashed cauliflower, and a continuing line of organic items. They will also unveil a line of natural cleaners.

Sherrell says he anticipates that consumer habits will continue to change as they want to know more about the food they are putting on the table for their family, and Fresh Thyme continues to adapt to meet its customers’ wants and needs. In 2018, shoppers can expect even more organic options and transparency about how their food is grown. 

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