The Future of Fashion: How the Pandemic Redefined the Fashion Industry
“Turns out, the hours spent chatting with others through a screen have taken a toll on personal fashion choices,” Shane Co. found. “More than half of people, 61.3%, will opt for comfortable clothes more regularly post-lockdown. Not only that, but nearly 40% have lowered their standards of what’s ‘acceptable’ to wear since lockdown began. It seems safe to say that sweatpants and yoga pants will stick around for a little while longer.”
Jobs no longer require professional attire, since workers are at home This has now given more people the liberty to express themselves, and 35.8% of survey respondents said they plan to get more experimental with fashion post-lockdown. This is even more apparent among Gen Z, where more than half of respondents said the same.
Instead of formal attire, consumers are reaching for sweats, yoga pants and more comfortable clothing. More than 20% said they won’t return to how they dressed before the pandemic, and 60.5% said they will purchase clothing online more post-lockdown.
In the post-pandemic world, clothing may be more important to Americans, 70% of which admitted they did not keep up with fashion trends during lockdown. As social gatherings and travel resume, it’s likely that clothing and fashion will play an important role.