GNC, which recently broke into the meal delivery space with farm-to-table delivery service RealEats, is expanding the offering to all U.S. markets.
The vitamins and supplement retailer’s partnership with RealEats originated in July 2021 as part of GNC Ventures in pilot markets including Pittsburgh, Washington, D.C., Florida, followed by Texas and New York. GNC is now delivering its healthy meal options across the United States (excluding Alaska, Hawaii or Puerto Rico).
GNC offers RealEats' exclusive meal bundles totaling 60-some different assortments including options for consumers with dietary preferences, such as meat-free or lower calorie offerings. Available meal options include homestyle turkey breast, citrus miso salmon, hearty breakfast hash, honey sesame chicken and more. RealEats will continue to be available on GNC.com and can now be purchased for home delivery at GNC retail locations.
"From the beginning, our vision for RealEats was to offer personalized meals that allow consumers to make healthy choices," said Dan Wise, founder and CEO, Real Eats, in a news release. "Our meals are simple and convenient and include nutritious breakfasts, dinners, proteins, and sides that are delivered directly and cooked quickly. Partnering with GNC has created an important opportunity to connect with more consumers."