A guaranteed winner at Super Bowl LII

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A guaranteed winner at Super Bowl LII

By Mike Troy - 01/22/2018
PepsiCo Chairman & CEO Indra Nooyi scores long-term sustainability success at Super Bowl LII

The environment will be the winner of the Feb. 4 match up between the New England Patriots and Philadelphia Eagles thanks to efforts by PepsiCo and other stakeholders to recover 90% of the massive amount of waste generated by big game attendees.

The National Football League, in partnership with PepsiCo, Aramark, U.S. Bank Stadium and the Minnesota Sports Facilities Authority, today announced announced an initiative called Rush2Recycle that aims to recover through recycling and composting more than 90% of the more than 40 tons of stadium waste at Super Bowl LII on Sunday, Feb. 4. This waste reduction efforts aims to leave a positive green legacy at U.S. Bank Stadium and in the Super Bowl host city, and create a playbook for other leagues, teams, site operators and fans to intercept waste in their communities, according to a statement issued by the PepsiCo.

On game day, every chef, custodian and fan will be part of the team working to recover at least 90% of stadium waste by recycling bottles and cans, composting organic materials like food waste and service ware, and repurposing items like discarded handbags, signage and construction materials through local community organizations. Rush2Recyle staff will encourage stadium fans to recycle and compost. Through this process, stadium partners introduced a tri-bin waste collection system, invested in a dedicated organics compactor and implemented a detailed post-game waste sort to insure each waste stream is contaminant-free. After the game, the effort will leave a lasting impact as the stadium's waste diversion infrastructure will be permanent.

"At PepsiCo, we know that developing more sustainable packaging and reusing and recycling materials are key to sustaining our success in the long-term, both as a company and as a society," said PepsiCo Chairman & CEO, Indra Nooyi. "And we could not be more thrilled to join this groundbreaking effort. There's no grander stage in all of American sports than the Super Bowl, and we look forward to working with our partners at the NFL, Aramark, and U.S. Bank Stadium to shine a spotlight on the critical importance of recycling and waste reduction."

The effort will also engage fans nationwide, inviting them to join the Rush2Recycle team and providing tips to recycle more and intercept waste at Super Bowl parties and year-round. PepsiCo and the Rush2Recycle ambassador - Super Bowl XL MVP and Pittsburgh Steelers Legend HINES WARD- are launching a social media campaign to showcase recycling MVPs across the country, and inspire fans to tackle waste in their communities. Ward will be sharing his own recycling end zone dance, the Rush2Recyle Shuffle, which will be made available at www.Rush2Recycle.com, along with tips and other resources.