- Foodland Super Market launched a retail media network with CitrusAd.
- The retail media network will combine Foodland’s privacy-protected first-party data and retail media tech provider CitrusAd’s relevancy algorithm.
- Foodland also joins CitrusAd’s GroceryOne hub, to make it easy for brands to manage multiple retail media campaigns.
“Foodland is committed to better shopping experiences. As a part of the GroceryOne network we will utilize CitrusAd’s retail media platform to tailor shopping experiences for each member of our shopping community in real-time, through our privacy-protected, first-party data for improved relevancy,” explained Sheryl Toda, vice president of marketing and corporate communications at Foodland, in a press release.
Foodland is Hawaii’s only locally owned supermarket business with stores statewide. It was founded in 1948 by the late Maurice J. “Sully” Sullivan and was the first supermarket to open in Hawaii. The company currently has 31 stores and employs more than 3,400 employees at Foodland, Sack N Save and Foodland Farms stores on four islands.
U.S. retail media ad spending is anticipated to reach approximately $85 billion by 2026, according to numbers from Activate, Forrester Research, eMarketer and Dunnhumby. Grocers large and small have been investing in their retail media offerings, which can give CPG brands greater in-store visibility and provide additional revenue for the retailer. In May, Save Mart Cos. launched its own retail media network. Wakefern earlier in May deployed retail media kiosks from Freeosk in 95 stores.