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09/30/2021

HomeGoods Goes Online for the First Time

HomeGoods, an off-price home decor retailer, has debuted its online shop.
HomeGoods store

The online store offers an assortment of products, top brands and decor ideas that customers can already find at HomeGoods’ brick-and-mortar locations. The retailer, which operates 820 locations in the U.S., carries products in a range of home categories, including bedding, bath, decorative pillows, kitchen goods, seasonal décor, pet and storage/organization. 

HomeGoods has not previously offered e-commerce capabilities, which meant consumers had to go into its stores to find deals. While many of its shoppers enjoy hunting for deals down its aisles, HomeGoods is the latest brand from the TJX Companies to join e-commerce. T.J. Maxx has had its online store since 2013, while Marshalls only began offering e-commerce in 2019. 

HomeGoods’ online store launch comes as e-commerce has skyrocketed since the start of the COVID-19 pandemic. With Americans spending more time at home and many permanently working from home, the home goods and furniture categories have also seen huge growth as households upgrade their surroundings for comfort and utility.

"We are thrilled to bring a second way for our passionate shoppers to discover and shop an assortment they know and love," John Ricciuti, president of HomeGoods, said in a statement. "We hope our customers find the same excitement shopping HomeGoods online as they do exploring the aisles of our stores."

Shoppers can also return items purchased on HomeGoods.com to stores for free or via mail. The retailer plans to expand its online store, adding a collection of gifts and festive decor ahead of the holiday season.