Food retailers whose operating models were built and refined during a pre-digital era have been racing to improve digital engagement with shoppers and execute new forms of fulfillment. In recent years, many turned to San Francisco-based Instacart, founded in 2012, and Toronto-based Unata, founded in 2011. Instacart rose to prominence as a provider of grocery delivery services while Unata emerged as a digital experience company with technology solutions focused on making e-commerce seamless. Now the companies are one following Instacart’s acquisition of Unata in January 2018. Retail Leader spoke with Nilam Ganenthiran, Chief Business Officer at Instacart, and Chris Bryson, Founder and CEO of Unata, about the future of food retailing.