How much do you really know about Big Data?
A new Harvard Business School program is offering insights from C-suite executives and senior managers regarding how big data affects the supply chain, marketing, human resources, and other key business functions.
The program focused on how market-leading companies are harnessing data to reshape their companies, and explored how they can put data to work for them in ways that create value for their own businesses.
“The new attention being given to data today is because suddenly, everywhere, it’s become much cheaper to measure,” says John A. Deighton, the Baker Foundation Professor of Business Administration at Harvard Business School. “Used well, it changes the basis of competition in industry after industry.”
The problem is that, in many cases, big data is not used well, according to Big Data experts. Companies are better at collecting data – about their customers, about their products, about competitors – than analyzing that data and designing strategy around it.
Read more about how retailers can leverage the data advantage by clicking here.