Inflation pushes Gen Z and millennials to use BNPL services for groceries
What this means: In the face of inflation, BNPL has cemented its purpose for consumers. The growing use of BNPL services indicates clearly that consumers are looking for support in their discretionary income but also signals that consumers want to avoid credit card debt where possible. The industry must take notice that rise in BNPL usage directly impacts consumers' ability to spend at retail in the short term, but may indicate trouble ahead for consumers and retailers.
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