Instacart adds QFC to its shopping cart

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Instacart adds QFC to its shopping cart


Instacart is bringing grocery delivery to the Pacific Northwest through a new deal with Kroger.

The partnership will allow Instacart to deliver groceries from all 51 QFC stores in the Seattle area and five in the Portland area. The deal also supports two key drivers of Kroger's Restock Kroger Plan: Expand Partnerships to Create Customer Value and Redefine the Food and Grocery Customer Experience.

“By offering home delivery in addition to in-store shopping and online ordering for curbside pickup, we are listening to our customers who are telling us they want the convenience of shopping anyway they choose,” said Suzy Monford, president of QFC. “We know that our customers are busier than ever but still want to feed their families fresh, healthy foods that are available at low prices. This new partnership allows our customers to have their groceries delivered to their doorsteps as soon as two hours after placing an order.”

QFC is a subsidiary of Kroger that is headquartered in Bellevue, Wash., and operates 63 stores in Western Washington and in Portland, Oregon. 

Founded in San Francisco in 2012, grocery delivery startup Instacart has quickly scaled to over 160 markets and partnered with retailers across North America, including popular national chains as well as local, regional grocers. 

“Instacart customers prefer doing their online grocery shopping from local stores, where they know the products,” said Andrew Nodes, Vice President, Retail Accounts for Instacart. “We are thrilled to partner with QFC to give our customers in Portland and Seattle a new convenient option for shopping at their favorite local QFC store.”