- Instacart introduced several major updates to Instacart Storefront and Caper Carts, including building out AI-powered omnichannel experiences for customers.
- Instacart is bringing AI-powered conversational search to the new Instacart Storefront so customers can ask open-ended questions.
- Instacart is also introducing a new “In-Store” mode, which turns retailers’ apps into companions when customers shop in stores.
"Our partnership with Instacart has played a critical role in advancing our omnichannel e-commerce strategy, enabling seamless online shopping for our customers regardless of device," said Ed Suh, executive vice president at Food Bazaar. "The new Instacart Storefront takes our partnership one step further, making the overall experience even more dynamic, equipping our team with powerful tools to showcase and market our extensive and diverse product line to our customers, and allowing for more seamless integrations, especially with critical channels such as our weekly flyer or loyalty. These powerful backend tools, combined with a more customer-friendly app shopping experience, fully aligns our e-commerce strategy with our overall commitment to convenience at every customer touchpoint."
Additionally, the new Instacart Storefront includes new merchandising and marketing capabilities such as shoppable digital flyers, more self-serve capabilities that allow anyone to become an e-commerce administrator, and better tooling and analytics. Retailers also canupgrade to the Pro tier to unlock premium features.
Caper Cart updates
Instacart also unveiled a number of new updates to its Caper Carts, which are already being deployed in stores across the U.S. by retailers such as Bristol Farms, Schnucks, ShopRite and Fairway Market. They include: