Instacart signs another grocery giant

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Instacart signs another grocery giant

By Gina Acosta - 12/11/2017
Instacart is teaming up with Supervalu to provide grocery delivery for four of its retail banners across the nation.
 
Instacart has entered into an exclusive multiyear contract with Supervalu. Under the agreement, Supervalu will launch refreshed e-commerce sites for the follwoing banners: Cub, Farm Fresh Food and Pharmacy, Shop ‘n Save, and Shoppers Food and Pharmacy.
 
“Our relationship with Instacart continues to evolve, and going forward we have a great plan for delivering online grocery and meal solution options for our retail customers,” said Anne Dament, Executive Vice President of Retail, Marketing, and Private Brands at SUPERVALU. “SUPERVALU is committed to addressing the unique preferences of the communities we serve, and now customers have another option to get the fresh, premier products they expect from our retail stores with the convenience of same-day delivery that fits with their busy lifestyles.”
 
Based on customer response and continued demand for e-commerce options, Supervalu has selected Instacart to expand its online offerings, including click-and-collect, a solution that allows customers to order online and pick up at the store without ever leaving their vehicle.
 
The expanded offering will soon provide integration of store coupons and loyalty rewards for orders placed online through the Powered by Instacart sites, delivering additional value for shoppers.
 
"SUPERVALU is a grocery industry leader and a great fit given Instacart's mission to bring customers the groceries they want from the brands they trust within their own communities," said Nilam Ganenthiran, Instacart’s Chief Business Officer. “We are thrilled to extend our relationship and launch Powered by Instacart sites for these trusted retail brands.”
 
Supervalu serves customers across the United States through a network of 3,337 stores composed of 3,120 wholesale primary stores operated by customers serviced by Supervalu's food distribution business and 217 traditional retail grocery stores operated under five retail banners in six geographic regions.