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02/28/2023
RL Pro Exclusive

Investments in technology and personalization will drive loyalty in essential retail

Elizabeth Christenson
Editor, Retail Leader
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What it means: Essential retail sectors truly have the most to gain through enhanced technology across retail channels due to the nature of consumer behavior in these environments. Stores need to be easy to navigate, provide clear value, deliver experiences and services that enhance shopping, save time in a consumer’s day and remove friction points. All of these add up to a retail experience that becomes a “must-shop” for consumers, and one that they may go out of their way to engage with.

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