IRI rolls out next-gen e-comm solution
IRI is launching enhancements to a tracking solution that measures online purchase data from major online retailers.
The company has expanded its E-Market Insights measurement and insights solution to provide more granular online sales measurements based on shopper purchasing data. The next-generation solution now includes insight into sales performance and trends across leading online platforms at the domain (.com) level, enabling deeper analysis across major e-commerce retailers, such as Amazon, Walmart, Peapod, FreshDirect and Staples.
“This enhanced capability empowers IRI clients to make well-informed decisions and take faster actions to allocate marketing resources to drive online sales,” said Robert I. Tomei, president of Consumer & Shopper Marketing and Core Content for IRI. “More than 50 percent of all CPG category market growth is expected to be online by 2018, so the enhancements to E-Market Insights will play a critical role in helping retailers and manufacturers optimize their e-commerce performance.”
E-Market Insights 2.0 leverages an integrated data set harvested from IRI’s ecosystem of partners and retailers and access to shopper purchasing and e-POS data from sales at over 500 e-commerce merchants. The solution can provide actionable data insights and reporting of sales performance in online dollar sales and U.S. market shares across multiple dimensions, including:
- Retailers: Compare performance across pure-play e-commerce and brick-and-mortar online extensions in the grocery, mass market, drug, pet and specialty retail verticals using more than 20 retailer-specific views.
- Categories: Analyze online sales performance by 150 categories, ranging in breadth from general categories (e.g., edible vs. nonedible) to specific categories (e.g., refrigerated vs. frozen).
- Brand Extensions: View reports by brand extension to track sales across e-commerce domains at the sub-brand level for highly specific insights.
- Time: Track sales trends at specific e-commerce domains during the past three years and in four-week increments to quickly measure the impact of advertising and promotion campaigns.
E-Market Insights 2.0 is offered as part of the best-in-class E-Commerce Solution Suite, including IRI’s Omnichannel Shopper Insights, Digital Path-to-Purchase and E-POS Outlet Reporting. The Suite is designed to help manufacturers and retailers win in the omnichannel world with actionable insights from IRI’s unparalleled access to shopper consumption and retailer e-POS data.