It’s full-steam ahead for Shipt
Shipt is accelerating its efforts to compete with Instacart on grocery delivery by teaming up with Weis Markets to bring same-day delivery to Maryland, Delaware and Pennsylvania.
The company announced it will begin same-day delivery of an assortment of groceries and household essentials with Weis Markets in Allentown, Harrisburg, Lancaster, Philadelphia, Scranton and Wilkes-Barre, Pennsylvania, as well as in Baltimore, Maryland and Lewes, Millsboro, Millville, and Rehoboth Beach, Delaware on Sept. 6.
“Shipt's growing marketplace gives our members the flexibility to shop for their favorite products from beloved retailers in one convenient location,” said Bill Smith, Founder and Chief Executive Officer of Shipt. “Through our app, our members have access to everything they need, when they need it, right at their fingertips.”
Shipt is now delivering in 80 markets, while rival Instacart is in 240 markets
Shipt originally launched in Baltimore in March 2018 and Philadelphia in April 2018. This will be Shipt’s first launch in Delaware. This launch gives nearly 2.6 million households across three states access to products delivered by Shipt from Weis Markets in as little as one hour.
The company also announced that it will begin same-day delivery of an assortment of groceries and household essentials with two major retailers across ten Texas metro areas. Shipt will begin offering delivery from select retailers in the following markets:
Bay City, Texas delivery from H-E-B beginning Sept. 18
Brenham, Fredericksburg, Laredo, Stephenville and Granbury, Uvalde and Victoria, Texas delivery from H-E-B beginning Aug. 30
Huntsville, Texas delivery from H-E-B, and Target beginning Aug. 30
San Angelo, Texas delivery from H-E-B and Target beginning Aug. 30
The move is interesting because Shipt is choosing to partner with another digital provider rather than provide the end-to-end solution itself. To take on the likes of Amazon and Walmart, companies are turning to creative partnerships and acquisitions to offer the strongest grocery delivery and pickup solutions they can. Target did this when it acquired Shipt for $550 million, and now e-commerce providers are following suit.
“At Weis Markets, we help our customers eat better and spend less with a wide selection of products and savings on thousands of everyday items and flexible reward choices,” said Ron Bonacci, Vice President of Advertising and Marketing of Weis Markets. “We’re pleased that our partnership with Shipt will provide customers the additional convenience of having groceries delivered directly to their homes.”
Leading up to the launch, Shipt plans to add more than 500 new shoppers across these states to be part of the team responsible for ensuring complete, accurate fulfillment of each order.