Jimmy John’s Debuts New Drive-Thru Only Store Concept

Based in Bartow, Florida, the store is an entirely new design for Jimmy John’s, with a digital-forward approach that promotes mobile order pick-up and preserves the chain’s “freaky fast” reputation. 

The new store also builds upon Jimmy John’s refreshed brand identity, which it developed in partnership with ChangeUp.

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The new store features a dual sided drive-thru with dedicated pick-up lane and carryout lockers offering a walk-up experience. Plus, the store boasts an integrated brand experience, with the colors of the store design coinciding with specific functions of the restaurant. For example, the primary red is mainly deployed at sandwich receiving points, Jimmy John’s star icons are used in wayfinding and site graphics highlight key messaging and tone of voice.

Jimmy John’s is not the only fast casual chain to tinker with its store designs and focus on drive thru. The COVID-19 pandemic accelerated demand for drive-thru and takeout orders, and restaurants and chains have jumped on the trend. Last year, Taco Bell, Panera Bread and Freddy’s Frozen Custard & Steakburgers all introduced new store concepts targeting pandemic-related dining trends. 

“Jimmy John’s has always been at the forefront of the industry, particularly when it comes to listening to our customers,” said Andrew Bello, vice of design and architecture at Inspire Brands, the parent company of Jimmy John’s. “This new drive-thru only model represents our continued commitment to evolve with our customers and serve the best, freshest sandwiches with speed and efficiency.”