04/01/2012
Kraft Sees Domestic Growth Potential in Beverages
As Kraft Foods Inc. splits off its North American grocery business from its snack brands later this year, the company sees beverages as one key to domestic growth, The Wall Street Journal reported online. Kraft is forecasting high-single-digit or double-digit percentage growth for beverage sales, which total about $1.5 billion annually, up from mid-single-digit growth in recent years as it focuses on Crystal Light, Capri Sun and MiO brands.