Kroger to fight food waste with avocados
Kroger is teaming up with avocado supplier Apeel to reduce food waste.
The companies announced The Horton Fruit Company is supplying Apeel avocados to the grocer, starting in its Cincinnati market. Apeel avocados maintain optimal quality and ripeness twice as long, without requiring the use of refrigeration or preservatives, stopping food waste before it happens and making it possible for premium quality avocados to reach more people across the country.
"Apeel is an innovative partner that will help Kroger reduce food waste and redefine the customer experience through first-to-market technology," said Frank Romero, Kroger's vice president of produce. "Kroger's relationship with Apeel developed as a result of the exciting work we're doing with startups and enterprising companies to create the future of retail now."
The Kroger and Apeel partnership comes after Apeel's news last month of $70 million in new financing led by a global hedge fund, Viking Global Investors, and the company's plans to accelerate operational scale-up in response to supplier and retailer demand for programs across avocado, citrus, berry, stone fruit, and asparagus categories.
"Kroger is at the forefront of the fight against food waste and we're honored to be a resource in their journey to zero waste," said James Rogers, Chief Executive Officer and Founder of Apeel. "Kroger's commitment to families and the health of the environment is admirable, and together, we believe we can dramatically advance our shared goal of less waste and better-quality food for all."
Kroger is launching Apeel avocados in 109 stores in its Cincinnati market, with plans to expand to new cities.