Kroger issues open call for talent
In an increasingly tight labor market, The Kroger Co. is employing an unconventional strategy to attract all types of workers.
Kroger announced that it is actively recruiting experienced retail and digital and technology talent for new and open corporate and store management roles across its family of companies.
"With so many recent changes in the retail landscape, we recognize there are talented individuals in our communities who may be searching for a new career with a new company," said Tim Massa, Kroger's group vice president of human resources and labor relations. "As we continue to grow and redefine the customer experience through Restock Kroger, there has never been a better time to join The Kroger Co."
As part of Restock Kroger, the company is also investing an incremental $500 million in human capital over the next three years. This will be in addition to Kroger's continued efforts to rebalance store associate pay and benefits while also focusing on certifications, performance incentives, advancement opportunities and training for associates.
"We want retail and digital and tech talent to know that we're hiring," Massa added.
Kroger also said this week it will introduce a new technology, the Kroger Edge, to nearly 200 stores. The Kroger Edge will digitally display pricing and nutritional information on store shelves in addition to video ads and coupons. According to Business Insider, the technology also will enable the company to change prices and activate promotions instantly.
Kroger operates 2,793 retail food stores under a variety of local banner names in 35 states and the District of Columbia.