Kroger marks a click-and-collect milestone
Kroger's strategy to conquer online grocery is entering as new phase, as the company rolls out ClickList in its 1,000 store.
The newest store to offer the curbside pickup service is Kroger in Milford, Ohio store near its headquarters in Cincinnati.
The company says it eventually plans to offer the ClickList curbside pickup service in all of its stores.
The company said last month that digital revenue driven by ClickList had more than doubled over the third quarter of last year.
"As part of our Restock Kroger plan, we continually invest in redefining our customers' grocery shopping experiences by bringing online and offline seamlessly together through digital innovation," shared Yael Cosset, Kroger's Chief Digital Officer. "Our customers tell us they want multiple ways to shop. We are committed to leveraging a combination of insights from 84.51˚, advanced technology and our digital platform to give our customers the ability to shop when and how they want to make their lives easier."
The ClickList experience focuses on providing customers with quicker and easier access to relevant products and recipes, digital coupons, weekly ads and shopping lists joined by an easy-to-use, fully integrated digital experience.
"Whether our customers are shopping with us in a store or online this holiday season for groceries, meal solutions, health and beauty products, seasonal items or flowers, we want it to be a simple, personalized experience that saves them time and money," Cosset added.
Kroger introduced its first ClickList store in November 2014 in Liberty Township, Ohio. Over the last three years, Kroger has accelerated customer adoption across the country from coast to coast.
"This exciting milestone is a testament to the impact of our digital shopping platform as well as the consistent and rewarding experience delivered to our customers by our talented store associates," Cosset said. "Next year, we plan to expand our seamless service to more markets, ultimately making this convenient shopping experience available to every one of the 60 million families who shop with us annually."
Kroger operates 2,793 retail food stores under a variety of local banner names in 35 states and the District of Columbia.