Among Kroger’s other benefits, including health care and retirement as part of its compensation packages, the retailer offers up to $21,000 tuition reimbursement for part- and full-time employees earning anything from a GED to a PhD. As many as 6,000 associates have used the program, 87% of which were hourly associates.
The company also offers health and wellness programs, with The Well-Being Assistant powered by Magellan Health, which provides free counseling services 24/7. Kroger employees also receive access to BetterHelp and Whil, a wellness platform that encourages activities like mindfulness, yoga, wellbeing, and sleep.
In addition, Kroger will give a $100 one-time bonus incentive to associates who provide proof of vaccination against COVID-19. Vaccinated associates can also be entered in Kroger’s $5 million #CommunityImmuity Giveaway. Kroger is not alone in offering employees payments as incentives to get vaccinated or by enticing people to enter its vaccine lottery. Amazon is also offering its employees the same benefit, while several other states and companies are offering random cash prizes to vaccinated customers and employees.
To further entice new recruits, Kroger offers flexible scheduling, an advance pay option and discounts on its products.
"We are truly driven to be the best employer in America and one of the best places to work, no matter your skillset, role, or ambitions," Massa said. "We want to meet our associates where they are and provide them with tools and pathways to grow as individuals and with our organization because the jobs of the future will grow and evolve just like our business. Today's growth-minded associates will deliver tomorrow's solutions for our customers."