Last chance to be cheesy with Kraft
Forget ties and power tools this Father’s Day. Thanks to a clever, quirky and apparently last minute promotion from Kraft, five dads will see their likeness memorialized in a 40 pound block of cheddar. On Monday June 11, Kraft placed an auction on eBay for one of five opportunities to have a custom made sculpture made from Kraft brand sharp cheddar cheese. The auction closes at 5 p.m. CDT on June 12 and then the winning bidders have until 9 a.m. the following morning to submit photos of dad. To ensure accuracy of the sculpture, Kraft is asking for front-facing, profile, back of head and three quarter angle shots, which could arouse suspicions from dad if suddenly the kids beginning taking photos of his head.
Once the photos are received it takes three days to craft the sculpture which allows just enough time with express shipping for the winning bidder to surprise dad with his sculpture on Father’s Day, Sunday June 17.
“At Kraft, we believe that you don’t have to be perfect to be great in the eyes of your kids. So for all the dads out there, we want to celebrate how you Family Greatly in our own cheesy way,” said Anne Field, Director of Brand Building for Kraft. “Will your cheese sculpture be perfect? No. Will it be great? Absolutely. Kinda like dad.”
Dad may also be a little disappointed since Kraft is advising that the sculpture is meant to be a piece of art and not to be consumed.
All proceeds from the Kraft Father’s Day auction will go toward Feeding America, along with a dollar-for-dollar donation match from Kraft up to $25,000.