Major beer company names woman as CEO

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Major beer company names woman as CEO

By Gina Acosta - 06/08/2018
Timoney, a seasoned executive with over 25 years of experience in the beer & cider business, will succeed Heineken veteran, Ronald den Elzen, who will be returning to Holland for a global role within Heineken N.V.

The first female CEO at a major U.S. beer company is not going to work for Coors or Budweiser.

Heineken USA announced that Maggie Timoney, who currently serves as the CEO and managing director of Heineken Ireland, will take over as CEO of the international beer maker’s U.S. division starting Sept. 1.

Timoney, a seasoned executive with over 25 years of experience in the beer & cider business, will succeed Heineken veteran, Ronald den Elzen, who will be returning to Holland for a global role within Heineken N.V.

Timoney is joining Heineken USA from Heineken Ireland where she’s served as the CEO for the last five years.  However, she’s no stranger to the U.S., She joined the Heineken family in 1998 in a national sales planning role for Heineken USA and then held a series of sales, strategic planning and distribution roles in the Netherlands before being named the managing director of Heineken Canada in 2006.  She returned to Heineken USA in 2010 as SVP of Human Resources and a member of the management team. Before Heineken, Maggie worked in sales for at E&J Gallo and an Anheuser-Busch Wholesaler in The Bronx.

“Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results,” said Marc Busain, Heineken Americas Region President.  “She understands the challenges and opportunities that exist within the U.S. market and she has the right mix of strategic vision, people leadership and grit to ignite future growth for Heineken USA.”

In Timoney’s most recent post as CEO of Heineken Ireland, she over-delivered on volume, revenue, profit and market share targets while accomplishing year over year increases on employee engagement.  She’s known for her knack of making the complex simple and her ability to deliver outstanding results through people.  

Timoney is a graduate of Iona College and a former college basketball standout.  She is moving back to the U.S. with her family this summer and will take the reins of Heineken USA as CEO on September 1st.

Heineken brands include Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. Heineken USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. 

 

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