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Ulta Beauty Debuts UB Media Network
The retailer media network offers brands addressable advertising by leveraging data from its popular Ultamate Rewards loyalty program.
Hy-Vee Bets on AOOH Advertising
The Midwestern supermarket chain has formed a multi-year partnership with Vibenomics to enhance the customer experience in more than 400 locations.
Consumers Want Personalized Digital Ads at Retail
Research finds strategy boosts revenue, brand loyalty
Store brand sales at 7-Eleven to top $1 billion
Retailer's offering now includes 1,500 items.
How online marketing can drive offline sales
Most retailers and suppliers realize just how much digital has changed the retail landscape. The challenge going forward is leveraging that digital influence into brick and mortar sales.
Shipt delivers more than groceries
Shipt is giving retailers a lesson in how to delight shoppers, and it's more than just grocery delivery.
Gain an ‘unstructured’ advantage
Retailers can win with experience and personalization initiatives, but doing so requires a fresh perspective and new ways of working with different types of data.
How AI gives merchants super powers
Artificial intelligence can and will have a profoundly positive and exciting impact in the retail industry, and those companies who lead with A.I. will survive and remain competitive.
Southeastern Grocers gains personalization powers
Southeastern Grocers and Quotient Technology have created a new shopper engagement platform called the SEG Media Hub.
Minimum advertised pricing trends
Making sense of MAP policies in the age of Amazon.
Last chance to be cheesy with Kraft
Five dads are going to receive the ultimate cheesy gift this Father’s Day thanks to a clever promotion that blends digital innovation and cheese sculpting.
New standards of accountability and expectations of performance are transforming the growing field of influencer marketing.