Marketing

Rite Aid is enticing shoppers with a promotion designed to increase donations to the Children's Miracle Network and increase sales at the retailer.

New standards of accountability and expectations of performance are transforming the growing field of influencer marketing.

Five dads are going to receive the ultimate cheesy gift this Father’s Day thanks to a clever promotion that blends digital innovation and cheese sculpting.

Making sense of MAP policies in the age of Amazon.

Southeastern Grocers and Quotient Technology have created a new shopper engagement platform called the SEG Media Hub.

Artificial intelligence can and will have a profoundly positive and exciting impact in the retail industry, and those companies who lead with A.I. will survive and remain competitive.

Retailers can win with experience and personalization initiatives, but doing so requires a fresh perspective and new ways of working with different types of data.

Shipt is giving retailers a lesson in how to delight shoppers, and it's more than just grocery delivery.

Most retailers and suppliers realize just how much digital has changed the retail landscape. The challenge going forward is leveraging that digital influence into brick and mortar sales.