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Technology and Innovation
Walmart Joins Metaverse with Two Experiences on Roblox
The experiences, titled Walmart Land and Walmart’s Universe of Play, will both offer interactive content and entertainment.
Ballard Designs Teams Up with Carson Kressley for Farmhouse Revamp
The omnichannel furniture retailer will work with Kressley to redesign two entertaining spaces in his Pennsylvania farmhouse.
Kroger's Retail Media Adds Video, CTV Advertising
The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.
How Are Consumers Responding to Inflation?
Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.
New Tool Scores Prime Day Brand Activity
Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.
Amazon Alexa Partnership Connects Brands with Consumers
In a new deal, Uberall clients including Shell and KFC can promote their brand and drive foot traffic to their locations via Alexa.
Walmart Enhances Search Advertising
In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.
Albertsons Expands Advertiser Audience, Measurement Solutions
The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.
Walmart, Roku Introduce Shoppable TV Ads
Streamers will be able to purchase featured products fulfilled by Walmart directly on Roku's TV platform.
Report: State of the Retail Media Industry
New Dunnhumby research shows vast potential of CPG and agency media spend but reveals shortcomings in retailers’ existing media offerings — and identifies innovations shaping the future of the industry.
Albertsons Expands On-Site Advertising
CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns across Albertsons’ retail media network.
Ulta Beauty Debuts UB Media Network
The retailer media network offers brands addressable advertising by leveraging data from its popular Ultamate Rewards loyalty program.