Marketing

Retailers are expected to amp up holiday sales to shed a high volume of inventory.  

Creators can apply to use the program while it's in beta, and it will be launched officially next year.

The retailer will offer photorealistic versions of its products in the virtual world, allowing players to design and furnish virtual homes.

The fashion retailer enters the metaverse by partnering with Imaginary Ones to offer “phygital” T-shirts.

The experience — tied to the controversial retailer’s rebranding efforts — will be at Victoria’s Secret’s flagship store in Manhattan.

The omnichannel furniture retailer will work with Kressley to redesign two entertaining spaces in his Pennsylvania farmhouse.

The experiences, titled Walmart Land and Walmart’s Universe of Play, will both offer interactive content and entertainment.

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.

Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.

Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.

In a new deal, Uberall clients including Shell and KFC can promote their brand and drive foot traffic to their locations via Alexa.

In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.