Marketing

The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.

Streamers will be able to purchase featured products fulfilled by Walmart directly on Roku's TV platform.

New Dunnhumby research shows vast potential of CPG and agency media spend but reveals shortcomings in retailers’ existing media offerings — and identifies innovations shaping the future of the industry.

CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns across Albertsons’ retail media network.

The retailer media network offers brands addressable advertising by leveraging data from its popular Ultamate Rewards loyalty program.

The Midwestern supermarket chain has formed a multi-year partnership with Vibenomics to enhance the customer experience in more than 400 locations.

Research finds strategy boosts revenue, brand loyalty

Retailer's offering now includes 1,500 items.

Most retailers and suppliers realize just how much digital has changed the retail landscape. The challenge going forward is leveraging that digital influence into brick and mortar sales.

Shipt is giving retailers a lesson in how to delight shoppers, and it's more than just grocery delivery.

Retailers can win with experience and personalization initiatives, but doing so requires a fresh perspective and new ways of working with different types of data.

Artificial intelligence can and will have a profoundly positive and exciting impact in the retail industry, and those companies who lead with A.I. will survive and remain competitive.