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Future of In-Store Experience
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Albertsons Expands Advertiser Audience, Measurement Solutions
The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.
Walmart, Roku Introduce Shoppable TV Ads
Streamers will be able to purchase featured products fulfilled by Walmart directly on Roku's TV platform.
Report: State of the Retail Media Industry
New Dunnhumby research shows vast potential of CPG and agency media spend but reveals shortcomings in retailers’ existing media offerings — and identifies innovations shaping the future of the industry.
Albertsons Expands On-Site Advertising
CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns across Albertsons’ retail media network.
Ulta Beauty Debuts UB Media Network
The retailer media network offers brands addressable advertising by leveraging data from its popular Ultamate Rewards loyalty program.
Hy-Vee Bets on AOOH Advertising
The Midwestern supermarket chain has formed a multi-year partnership with Vibenomics to enhance the customer experience in more than 400 locations.
Consumers Want Personalized Digital Ads at Retail
Research finds strategy boosts revenue, brand loyalty
Store brand sales at 7-Eleven to top $1 billion
Retailer's offering now includes 1,500 items.
How online marketing can drive offline sales
Most retailers and suppliers realize just how much digital has changed the retail landscape. The challenge going forward is leveraging that digital influence into brick and mortar sales.
Shipt delivers more than groceries
Shipt is giving retailers a lesson in how to delight shoppers, and it's more than just grocery delivery.
Digital Editions > July/August 2018
Gain an ‘unstructured’ advantage
Retailers can win with experience and personalization initiatives, but doing so requires a fresh perspective and new ways of working with different types of data.
Technology and Innovation
How AI gives merchants super powers
Artificial intelligence can and will have a profoundly positive and exciting impact in the retail industry, and those companies who lead with A.I. will survive and remain competitive.