Meal kits keep going brick-and-mortar

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Meal kits keep going brick-and-mortar

By Gina Acosta - 05/08/2018
Meal kit company Chef'd, based in California, was launched in 2015.

Chef’d is the latest e-commerce meal kit provider to roll out its products at physical food retailers.

The company announced that its meal kits are now available at more than a dozen retailers in 27 states, including Costco, Harris Teeter, Tops, Hy-vee, Weis, and Gelson’s Markets. Each kit features ready-to-cook pre-portioned ingredients, including fresh herbs, leafy greens, and USDA Choice proteins. In-store Chef’d meal kits are designed for convenience, with total prep-to-plate times of 10 to 30 minutes, and 1-2 pan clean up.

“Chef’d looks forward to rapid expansion in the coming months. As the market leader in the industry, we are dedicated to investing in new technology to continue to enhance the at-home cooking experience and to provide greater value to our customers”

According to the food data company Food Genius, as many as 80 percent of Americans don’t know what they are having for dinner by 4pm that same day. Chef’d meal kits present an innovative solution for these time-constrained shoppers, providing inspiration, convenience, and value. Chefd.com has been the only non-subscription meal store from its launch, and features thousands of recipes for next-day delivery. The company’s retail partnerships extend Chef’d meal kits to new audiences and occasions.

“Meal kits are the fastest growing channel across the entire food industry,” says Sean Butler, Senior Vice President of Retail at Chef’d. “The expansion of Chef’d into retail enables us to serve the large group of shoppers who have never tried a meal kit but are eager for non-subscription solutions. Our goal is to give more shoppers more meals in more places to help them eat better, save time, and explore new flavors.”

The company’s in-store offerings feature elevated versions of weeknight dinner classics. Highlights include 20 Clove Garlic Chicken with Mashed Purple Potatoes and Spinach; Weeknight Chicken Pad Thai with Carrots and Sugar Snap Peas; and Black Truffle Butter Sirloin Steaks with Roasted Garlic Potatoes and Asparagus.

Chef’d has pioneered groundbreaking technology to bring shoppers the freshest possible produce and proteins, enabling the company to deliver products to store shelves with three times the fresh life of competitive meal kit companies.

“Chef’d looks forward to rapid expansion in the coming months. As the market leader in the industry, we are dedicated to investing in new technology to continue to enhance the at-home cooking experience and to provide greater value to our customers,” says Kyle Ransford, CEO of Chef’d.

In-store meal kits serve two or more and start at $14.99.

 

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