Meijer enters the grocery delivery showdown
Meijer announced it will offer round-the-clock grocery delivery across its six-state footprint, starting with Grand Rapids, Fort Wayne and Indianapolis, and will quickly follow with other major markets in Michigan, Illinois, Indiana, Ohio, Kentucky, and Wisconsin.
"We are excited to expand our relationship with Shipt because together we can offer customers across the Midwest a whole new level of convenience, product variety, and service not available before," Meijer President & CEO Rick Keyes said. "Now customers can shop a complete grocery list online, having access to our world class assortment of fresh produce, meat, dairy and a number of other essentials that Shipt will hand select from a local Meijer store and deliver to a customer's doorstep."
Meijer joins Walmart, Kroger and many others who have expanded delivery across their stores. A fifth of shoppers bought groceries online last year, up from 16% in 2015, according to a recent Nielsen survey for the National Grocers Association. More than half of those online shoppers said they used Amazon’s Prime delivery service for groceries, compared with just 22% at the online offerings of traditional grocers.
Beginning on March 29, Meijer customers in Grand Rapids with a Shipt membership will have the ability to shop 55,000 items across our stores using the Shipt smartphone app (iOS, android) or place orders directly through shipt.com. Customers can schedule their orders to be delivered in as little as one hour, seven days a week. Meijer and Shipt will also launch the service in Fort Wayne and the Indianapolis area in April. Other major markets in the Midwest will be announced in the coming months.
"The way our customers shop continues to evolve," said Meijer Chairman Hank Meijer. "We believe the high-touch service that Shipt offers, coupled with what our customers love about shopping at Meijer, creates a new type of shopping experience."
The retailer's decision to expand the availability of digital home delivery comes after its highly successful launch of the service in the Detroit area last fall, which prompted Meijer to roll out the service to other markets. Shipt members in the Detroit area placed more than 65,000 orders since September 2016. Retail Leader sister publication Progressive Grocer spoke to Meijer President and CEO Rick Keyes about the partnership.
The Shipt delivery service is membership-based, with either annual or monthly options. For $99 a year, Shipt members receive unlimited free grocery deliveries on all orders over $35.
After signing up for Shipt, members can digitally shop a large selection of Meijer groceries, fresh produce, and everyday essentials including baby, health and beauty products. They can also note any preferences, choose a preferred delivery window and pay for their order. A Shipt shopper will hand pick their items and deliver them in as little as one hour after the order is placed.
Because most Meijer stores are open 24 hours a day, Shipt deliveries will be available at most Meijer locations around the clock, seven days a week, with the exception of certain holidays.