12/26/2011
Men Gain Ground As Grocery Shoppers, Spurring New Attention
Research indicates 31 percent of primary grocery shoppers are male, up from 14 percent in 1985, and some say it is due to the number of men out of work or underemployed, the Chicago Tribune reported. The phenomenon is spurring Procter & Gamble to test aisles designed for male shoppers in Walmart, Target and Walgreens locations, the story said.