Mondelez Sells Oreos Directly Online
Mondelez is positioning these Oreos as holiday gifts, with a festive holiday-themed tin and gift-oriented outer packaging. The website selling them went active Dec. 5.
Mondelez generally is trying to increase online sales of its snacks, which include Triscuits and Toblerone chocolates. Most of these sales are projected to go through the websites of retailers like Amazon and Walmart. But the company also plans to increase direct online sales for special occasions like Christmas, Business Insider reports. Mondelez has done direct online sales before, but this year it is not outsourcing the logistics.