More trouble ahead from Amazon

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More trouble ahead from Amazon

By Mike Troy - 01/02/2018
A large presentation of Alexa-enabled devices offered at Best Buy

Retailers are not going to like what Alexa has in store for them after Amazon reported its best holiday season ever for voice enabled devices.

The day after Christmas Amazon was out with a series of announcements about how it had its best holiday ever with growth of Prime memberships and more than one billion items order worldwide from third party sellers. There weren’t a lot of specifics shared, but one detail stood out as disturbing for competitors is word that the Echo Dot was the company’s top selling products across all categories.

According to Amazon, it was the best holiday yet for device sales with tens of millions of Alexa-enabled devices sold worldwide. Echo Dot and Fire TV Stick with Alexa Voice Remote were not only the top-selling Amazon devices this holiday season, but they were also the best-selling products from any manufacturer in any category across all of Amazon, the company said.

As Amazon grows its installed base of Alexa-enabled devices it makes it easier for shoppers, especially its growing base of Prime members, to order merchandise. Prime membership continued to grow during the holidays as Amazon incented shoppers with free trial offers. The company didn’t say how many people overall signed up, but did note that in one week alone more than four million people started Prime free trials or began paid memberships.

“Since Day One we have obsessed over what we believe our customers care about – incredible deals and low prices, fast and free shipping, and a wide selection of top products – and we continue to provide all three, all the time,” said Jeff Wilke, Amazon’s CEO Worldwide Consumer. “We’re excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more.”