Natural Grocers redesigns digital experience

Press enter to search
Close search
Open Menu

Natural Grocers redesigns digital experience

By Louisa Hallett - 10/09/2018
Natural Grocers revamped its website to offer a more personalized digital experience for consumers.

Natural Grocers revamped its website to offer a more personalized digital experience for consumers.

The company announced the launch of its redone website, which is said to offer a more personalized and convenient online experience for customers. The website, which is also mobile and tablet friendly, was redeveloped and reorganized with Natural Grocers customers' needs in mind, according to the company.

"Since 1955, it has been our mission to empower our customers to take control of their health. Above all, our new website aims to connect Natural Grocers customers to vital nutrition education and resources in the ways that are most relevant to them," said Kemper Isely, Natural Grocer's Co-President. "We recognize today's consumers want to know the story behind the products they buy, and we have a powerful and unique story to tell. The new and improved website showcases why we're different, telling the good4u Natural Grocers story through the eyes of family members, customers and vendors.  The new website also describes the company's standards and purpose in an informative and entertaining format."

According to the company, the redesigned website utilizes a centralized content management system and allows for the integration of additional applications, providing Natural Grocers with the foundation for future growth and development.

In addition, Natural Grocers customers can expect improved page speed and enhanced layouts, faster and more responsible page load times for multiple devices, simplified navigation for visitors to easily locate their stores, favorite recipes, articles or sales.

The announcement comes shortly after the company claims to have gone “all in,” with the launch of its first private label line that initially consists of more than 50 products in 15 categories and a full pipeline of others.

"Our name has been defining the highest quality standards in the natural foods industry since before it really was an industry, so when it comes time to put our name on products, only the highest quality products will do, and we make sure that they are priced so that everyone can afford them," said Kemper Isely, Natural Grocers Co-President. "We want products that represent our values: hormone and antibiotic-free meats; pasture-based dairy; pasture-raised eggs; no artificial colors, flavors, preservatives, sweeteners, hydrogenated oils or partially hydrogenated oils and non-GMO; values that have been defining our family's mission since 1955--never compromising quality for the easy way through. When it comes to house brands, our products are the highest quality at an affordable price."

Other new features for the website includes:

  • Standards: Natural Grocers maintains some of the highest product standards in the retail grocery industry. Now, customers can easily access the company's meat, dairy and other product standards, including explanations of what Natural Grocers won't sell and why.

  • Product finder: Website visitors can seamlessly search for products carried in all 148 Natural Grocers stores.

  • Recipe finder: The new website hosts recipes suited for all healthy lifestyles, dietary restrictions and special diets.

  • Store locator: Customers can easily navigate to their closest Natural Grocers store through this virtual tool.

  • Nutrition Center: This section of the redesigned website includes nutrition education tips, recipes, a nutrition library, an event finder and access to Nutritional Health Coaches.

  • Deals: Access all {N}power savings, Health Hotline deals, discounts on organic produce and the company's monthly Hot Deals!